The listener data layer independent audio has never had.
HOORU gives radio and audio channels one simple toolkit to publish across web, app and smart speaker — with consented, first‑party listener data built in from the first play.
One platform: publish, collect, connect.
Publish
A single CMS pushes your audio out to web player, app and smart speaker at once — no separate builds to maintain.
Collect
Consented, first‑party listener data is captured at the point of listening — safely, securely, and built in from day one.
Connect
That data flows straight into AI‑driven media buying platforms, enabling real‑time campaign optimisation with no manual integration work.
Audio is the last channel still selling anonymous inventory.
Advertisers and AI‑driven media buying platforms now expect qualified, addressable audiences — and audio has no simple way to supply it.
Every major digital platform — Google, Meta, Spotify — is valued on its data as much as its content. Audio hasn't made that shift yet. HOORU is built to lead it.
No manual integration work. HOORU plugs directly into AI media buying platforms, so consented listener data flows through automatically.
A pre‑warmed route into UK independent radio.
An exclusive UK distribution agreement with Local Radio Support — the industry's largest group of independent radio stations — gives HOORU instant access to over 200 channels, through a route no competitor can reach.
Built by people who already run audio businesses.
John Dash
Co‑founder, Bridgemore Ltd. Part of a leadership team bringing over 70 years of combined media experience across TV, Film, Live, Digital and Audio.
Martin Lowde
Co‑founder and Director, HOORU Data Management Ltd. Operates several existing radio stations through Bridgemore Ltd.
Wisetiger
Technology build partner and investor. An established digital marketing and data agency, founded in 2005.
From the people who'll use it.
"To keep our station growing we look for solutions that are efficient and offer insight. HOORU fits that bill. It's built by radio people like us."
"Our clients are increasingly specific about the audiences they want to target. Now we need the thousands of channels across the world to catch up and start providing the consented data."
"HOORU will deliver the higher CPMs that come from addressable data, and give channels worldwide a genuinely smart broadcast platform."
Let's talk about your station's data.
Ahead of our January 2027 launch, we're onboarding independent audio channels and talking to partners across the industry.